Hint: Happy hour
The answer to this puzzle is:
1. CIDER
2. GLASS
3. MERLOT
4. COCKTAIL
5. CHALICE
6. CHIPS
7. JUICE
8. BRANDY
9. VODKA
10. TEQUILA
11. NIGHT
2. GLASS
3. MERLOT
4. COCKTAIL
5. CHALICE
6. CHIPS
7. JUICE
8. BRANDY
9. VODKA
10. TEQUILA
11. NIGHT