Apple today published four new ads on its YouTube channel that continue to position its iPad Pro tablet as being better than a computer. The four new commercials, running sixteen seconds each, use the tagline “Real Problems… Answered” and appear to be based on typical PC user tweets.
The videos promote the tablet as a device that’s free of wires, immune to viruses, faster than most laptops and able to run Microsoft Office apps and connect to fast LTE cellular networks.
Give the new ads a quick watch, then meet us in comments.
Yes, these videos use real tweets from real people.
Watch the commercials below and let us know what you think of them in the comments.
Better than a computer
“Your computer could be better than a computer, if your computer was an iPad Pro.”
Don’t hunt for Wi-Fi
“Your computer could get internet without Wi-Fi, if your computer was an iPad Pro.”
Do more with Word
“You could do more with Word, if your computer was an iPad Pro.”
No PC viruses
“You wouldn’t get PC viruses, if your computer was an iPad Pro.”
Tim Cook, of course, insists that iPad Pro is a real computer.
“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one? Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones,” he said recently.
Are these ads corny or memorable, do you think?